Going Off Piste - Our Wild Ride into the MTB World

Let’s be real — launching a new mountain biking collection is kind of like hitting a black diamond trail with one eye closed and half a map. But hey, that’s the thrill, right?

Hello MTB  👋

Last month, we officially launched our first ever MTB collection. Designed for the dirt-lovers, the trail-hunters, and everyone who thinks “just one more lap” is a totally reasonable lie to tell themselves. This collection is our entry into the wild world of MTB. And wow, what a world it is.

We’re no strangers to speed — the motorbike scene is our history — but navigating the MTB market? That’s been more of a hike. Turns out, there’s a whole new language, community, and set of gear expectations. (Spoiler alert: people care a lot about pockets. Like, a lot.) Still, we’re happy. The feedback so far has been 🔥 — from downhill devils to casual cruisers, it’s been awesome to hear. And while we’ve sent the first batch rolling out the door we are already in the process of our MTB 2.0 range.

Off Piste Collection Launch

In case you missed it (maybe you were out riding, which we totally respect), we dropped our brand-new Off Piste T-shirt collection last week — and it’s already making waves.

No Dig T-Shirt: This isn’t your average “stick a logo on a cotton tee” situation. Nah. These shirts were made for the kind of people who throw their bikes in the back of a van, dig, build, ride and then celebrate with a dusty pint at the end of it all. MTB vibes through and through.

The BFS Horns T-Shirt. It’s bold, it’s unapologetic, and it’s got horns (literally and metaphorically). This tee was made for the ones who live fast, brake late, and don’t mind a bit of dirt under the fingernails. Whether you ride bikes, build them, break them, or just love the sound of something redlining — this one’s for you.

Off Piste Collection is available to shop here.

What's coming...

Our next drop is shaping up to be our most dialed-in yet. Robin (Head of Creative and master of crayons) is putting in the final touches with the factories for this range launching in May. This isn’t just a copy/paste of what’s worked before. We’ve reworked fits, fine-tuned fabrics, and pushed every detail.

We're honestly so happy with what we have produced so far, and will continue to build & provide top quality gear for top quality customers.